The Fifth Wave A Strategic Vision for Mobile Internet Innovation Investment and Return Robert Marcus Collins Hemingway 9791091270069 Books
Download As PDF : The Fifth Wave A Strategic Vision for Mobile Internet Innovation Investment and Return Robert Marcus Collins Hemingway 9791091270069 Books
The mobile internet—the fifth wave of computing—is a tsunami. The convergence of mobile networks and devices with the internet creates a near-universal market of six billion users and generates $2.5 trillion in annual economic value, yet it has barely begun to gather force. The first book to fully and insightfully explain this technological revolution and how it will radically alter life, society, and commerce, The Fifth Wave introduces
- The Connected Generation. Citizens of the ageless, nationless Global Village, whose embrace of mobile technologies is changing every social, commercial and political relationship, forever.
- The Democratization of Innovation. The decentralization of power away from closed systems and organizations, including Silicon Valley itself, distributing innovation to new technology hubs around the globe.
- The Four Cs. Communication, content, community, and commerce—the activities and commercial applications of the more than six billion mobile internet users—restructuring every market and remaking every business.
- The first in-depth analysis of the IPO debacle by Facebook and other mispriced firms and what these incidents say about the lack of understanding of value in this new and uncertain market space.
- The Mobile Internet Genome. A lingua franca, a technology classification system, and the analytical tool that innovators and investors need in order to understand, value and manage this new class of strategic asset.
- Mobile Presence. A quality, not a technology; the principal monetization mechanism for the mobile internet, a form of ‘always-on’ autonomous search, intelligently managing the flow of our communications, content, and commercial transactions.
The mobile internet is going to change more lives, create more wealth, destroy more businesses, and upend more political systems than any force in history. The Fifth Wave is the indispensable sourcebook for navigating this time of great unpredictability and even greater opportunity.
The Fifth Wave A Strategic Vision for Mobile Internet Innovation Investment and Return Robert Marcus Collins Hemingway 9791091270069 Books
I'm a child of the 80s and while I am not exactly old, you could say the mobile boom took me by surprise. I just don't use my smartphone in that way and I can't say I intuitively understood what's in it for the people that are heavy users of tablets and smartphones. I didn't understand the visible, at time ostentatious shift towards mobile technology in industries everywhere. The landscape of doing business has changed radically and with it the opportunities for entrepreneurship became virtually limitless. This matters especially for the small entrepreneurs who don't want to take out a second mortgage in order to take a shot at their own business. But in order to take advantage of these openings you have to understand the rules, you have to understand the vision and this is what this book offers in unequivocal terms. So I disagree with the review that said this book is not for entrepreneurs. It is a book for entrepreneurs. It is a great read and if you're like me and don't quite get it, but you want to start playing the game, you need this book because it's an eye opener.Product details
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Tags : The Fifth Wave: A Strategic Vision for Mobile Internet Innovation, Investment and Return [Robert Marcus, Collins Hemingway] on Amazon.com. *FREE* shipping on qualifying offers. The mobile internet—the fifth wave of computing—is a tsunami. The convergence of mobile networks and devices with the internet creates a near-universal market of six billion users and generates $2.5 trillion in annual economic value,Robert Marcus, Collins Hemingway,The Fifth Wave: A Strategic Vision for Mobile Internet Innovation, Investment and Return,Robert Marcus,B00AXY44AA,BUSINESS & ECONOMICS General
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The Fifth Wave A Strategic Vision for Mobile Internet Innovation Investment and Return Robert Marcus Collins Hemingway 9791091270069 Books Reviews
This is a fascinating read, reminiscent of Daniel Yergin's epic about oil the Prize
The real value in this book comes from linking progress to the varied development stages in terms of infrastructure and software and their overlap. Understanding how these elements work together helps identify how opportunity has come about in the mobile telco space and where to look for new opportunity in the future.
Just like the Prize, you do not have to be a mobile phone or technology fan or professional to enjoy this read. It's thoroughly researched, insightful and provides a great framework for understanding the mobile internet age and how it delivers value to users investors and the development of the global economy.
Telecoms investors, consultants, operators will particularly like the structured framework which serves as a great reference tool for evaluation and assessement of opportunites.
Very interesting read and a must read for those involved or interested in technology and how it shapes the economy and world around us.
Fifth Wave is about connections, the connection between past and present technologies and the connections between innovators, consumers and investors. Ultimately Fifth Wave is about the direct connection between markets and customers. This book presents a clear vision for how mobile technology will revolutionize the way we live and do business.
Robert Marcus has solidly established himself as one of the top thought leaders on the mobile internet. This book is one part mobile primer and two parts vision on the future of the wireless world. A "must read" for every telecom executive.
This is a great book. Makes a compelling case for the impact of the mobile sector on all industries. Don't risk being caught unaware of pending wave! Also lays out a clear framework to analyze the impact of mobile on different industries, and how think of mobile in terms of its individual components. This book is a must read for all professionals in the technology sector, and also those in related areas like advertising, marketing, distribution, supply chain etc. The mobile revolution has started. Don't be caught with your pants down!
Outstanding book
Just all right. It tells you a lot of stuff you already know and a few things you may not have thought about. Get it from the library instead of buying it.
Insightful book covering the upcoming technology transformation. And how to translate the findings into the best investment strategies
I'm a child of the 80s and while I am not exactly old, you could say the mobile boom took me by surprise. I just don't use my smartphone in that way and I can't say I intuitively understood what's in it for the people that are heavy users of tablets and smartphones. I didn't understand the visible, at time ostentatious shift towards mobile technology in industries everywhere. The landscape of doing business has changed radically and with it the opportunities for entrepreneurship became virtually limitless. This matters especially for the small entrepreneurs who don't want to take out a second mortgage in order to take a shot at their own business. But in order to take advantage of these openings you have to understand the rules, you have to understand the vision and this is what this book offers in unequivocal terms. So I disagree with the review that said this book is not for entrepreneurs. It is a book for entrepreneurs. It is a great read and if you're like me and don't quite get it, but you want to start playing the game, you need this book because it's an eye opener.
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